bh88 Privacy Policy —
How We Handle Your Data
With Care and Transparency

1Introduction

bh88 ("we", "us", "our") operates the online casino and sports betting platform accessible at bh88.games. We are committed to protecting the privacy and personal data of every player who registers, deposits, plays, or interacts with our platform. This Privacy Policy sets out, in clear and accessible language, how bh88 collects, uses, stores, shares, and protects the personal information of our players, with particular reference to our users in Pakistan.

This Policy applies to all personal data processed by bh88 in connection with your use of the Platform, including data collected via our website, mobile-optimized pages, customer support channels, and any other bh88 service. It should be read in conjunction with our Terms & Conditions and our Responsible Gaming Policy.

If you have any questions about this Policy or about how bh88 handles your data, you can contact our privacy team at [email protected] at any time. We will acknowledge your query within 48 hours and aim to resolve it fully within 30 days.

2Data Controller

For the purposes of applicable data protection legislation, bh88 is the data controller in respect of the personal data it collects and processes from players. As data controller, bh88 determines the purposes and means of processing your personal data and is responsible for ensuring that such processing is lawful, fair, and transparent.

Any requests relating to your personal data — including access requests, correction requests, deletion requests, or complaints — should be directed to our Data Protection contact at [email protected] with the subject line "Data Protection Request".

3Personal Data We Collect

bh88 collects the following categories of personal data in connection with your use of the Platform:

bh88 does not collect any special category personal data (such as health information, biometric data, or political opinions) except where this is strictly necessary for responsible gaming purposes — for example, where a player discloses a gambling dependency in the context of a self-exclusion request.

4How We Use Your Personal Data

bh88 uses your personal data for the following specific purposes:

• Account creation and management: To register your bh88 account, verify your identity (KYC), and maintain your account in good standing.
• Transaction processing: To process deposits, withdrawals, and account-to-account transfers in PKR, including integration with Easypaisa, JazzCash, and Pakistani bank partners.
• Game delivery and betting operations: To provide access to casino games, sports betting markets, Cockfighting, lottery, and jackpot products, and to record bets, results, and winnings accurately.
• Regulatory compliance: To meet our anti-money laundering (AML), Know Your Customer (KYC), and age verification obligations under applicable law.
• Responsible gaming: To monitor for signs of problem gambling, enforce self-imposed limits and self-exclusion periods, and contact players proactively where our systems indicate a potential gambling concern.
• Fraud prevention and security: To detect and prevent fraudulent activity, unauthorized account access, collusion, bonus abuse, and other prohibited conduct as defined in our Terms & Conditions.
• Customer support: To respond to your queries, investigate complaints, resolve disputes, and improve our support quality.
• Platform improvement: To analyze aggregate usage patterns and improve the bh88 platform, product offerings, and user experience for players in Pakistan.
• Marketing (with consent): Where you have given explicit consent, to send you promotional communications about bh88 offers, new games, and bonuses. You may withdraw this consent at any time by contacting [email protected].

5Legal Basis for Processing

bh88 processes your personal data on one or more of the following legal bases:

• Contract performance: Processing that is necessary to create and manage your bh88 account, process your PKR transactions, and deliver the gaming services you have contracted for.
• Legal obligation: Processing required to comply with AML regulations, age verification requirements, tax reporting obligations, and other applicable laws.
• Legitimate interests: Processing for fraud detection, security monitoring, platform improvement, and responsible gaming purposes, where these interests do not override your fundamental rights and freedoms.
• Consent: Processing for direct marketing communications, where we have obtained your explicit prior consent. This consent can be withdrawn at any time.

6How We Share Your Data

bh88 does not sell or rent your personal data to any third party. We may share your personal data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate data protection agreements:

• Payment processors and banking partners: Easypaisa, JazzCash, UBL, HBL, and other Pakistani payment partners who process your PKR transactions. These parties receive only the data necessary to complete your specific transaction.
• Identity verification providers: Third-party KYC and age verification services used to verify your identity and age in compliance with our regulatory obligations.
• Game software providers: Licensed casino game and sports data providers whose software runs on the bh88 platform. These providers may receive anonymized session data to support game integrity and fairness certification.
• Regulatory and law enforcement authorities: Where bh88 is legally required to disclose personal data — for example, in response to a valid court order, AML investigation, or regulatory audit — we will comply promptly with the applicable legal process.
• IT infrastructure providers: Cloud hosting, security monitoring, and data backup providers who process data on our behalf under strict data processing agreements and security standards.

All third parties with whom bh88 shares personal data are contractually required to handle that data in accordance with applicable data protection standards and bh88's instructions. bh88 remains responsible for the data processing activities of its processors.

7Cookies and Tracking Technologies

The bh88 platform uses cookies and similar tracking technologies to operate the website, improve the user experience, and support fraud prevention. The categories of cookies used by bh88 are as follows:

• Strictly necessary cookies: Essential to the operation of the bh88 platform — for example, session authentication cookies that keep you logged in while you navigate the site. These cannot be disabled without affecting site functionality.
• Functional cookies: Used to remember your preferences (such as language and currency settings) across sessions, so you do not need to re-enter them on each visit.
• Analytics cookies: Used to collect anonymized information about how players use the bh88 platform, including which games are most popular and which pages generate the most support queries. This data is used in aggregate only and cannot be used to identify individual users.
• Security cookies: Used to detect and prevent fraudulent login attempts, bot activity, and other security threats.

bh88 does not use third-party advertising cookies or retargeting pixels. Most browsers allow you to control cookie settings through the browser preferences menu. Note that disabling strictly necessary cookies will affect the functionality of the bh88 platform.

8Data Security

bh88 implements a comprehensive set of technical and organizational security measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction. These measures include:

• SSL/TLS encryption for all data in transit between your device and bh88 servers.
• AES-256 encryption for sensitive data stored in our databases, including financial data and identity documents.
• Role-based access controls ensuring that only authorized bh88 personnel can access personal data, and only to the extent necessary for their job function.
• Continuous security monitoring and intrusion detection systems operating 24/7.
• Regular security audits and penetration testing by independent third-party security firms.
• Secure data backup procedures with encrypted off-site storage.

While bh88 takes all reasonable steps to protect your data, no internet-based platform can guarantee 100% security. If you suspect that your bh88 account has been compromised, please contact us immediately at [email protected] so we can take immediate protective action.

9Data Retention

bh88 retains personal data only for as long as it is necessary for the purposes described in this Policy, or as required by applicable legal or regulatory obligations. The following general retention guidelines apply:

• Active account data: Retained for the duration of your account relationship with bh88 and for a period of at least 5 years following account closure, in accordance with AML and gaming regulatory requirements.
• Transaction records: Financial transaction data, including PKR deposit and withdrawal records, is retained for a minimum of 7 years following the date of each transaction, in accordance with applicable financial regulations.
• KYC documentation: Identity verification documents are retained for a minimum of 5 years following the end of the account relationship or as required by applicable AML legislation.
• Support communications: Customer support records are retained for up to 3 years following the resolution of the relevant query or complaint.
• Marketing consent records: Records of your consent to receive marketing communications are retained for the duration of the consent period and for 2 years thereafter as evidence of compliance.

Following the expiry of the applicable retention period, personal data is securely deleted or anonymized in a manner that makes it impossible to re-identify the individual to whom it related.

10Your Privacy Rights

Subject to applicable law, bh88 players in Pakistan have the following rights in relation to their personal data:

• Right of access: You have the right to request a copy of the personal data bh88 holds about you. We will provide this to you in a readable format within 30 days of your verified request.
• Right to rectification: If any personal data bh88 holds about you is inaccurate or incomplete, you have the right to request that it be corrected or updated. You may also update certain data directly through your bh88 account settings.
• Right to erasure: Subject to our legal retention obligations, you may request the deletion of personal data bh88 holds about you. Note that we cannot delete data that we are required to retain by law.
• Right to restrict processing: You may request that bh88 restrict the processing of your personal data in certain circumstances — for example, where you contest the accuracy of the data or object to a particular processing purpose.
• Right to data portability: Where technically feasible and legally applicable, you may request that bh88 provide your personal data in a structured, commonly used, machine-readable format.
• Right to object: You have the right to object at any time to the processing of your personal data for direct marketing purposes. You may also object to processing based on bh88's legitimate interests in specific circumstances.
• Right to withdraw consent: Where bh88 processes your data on the basis of your consent (for example, for marketing communications), you may withdraw that consent at any time without affecting the lawfulness of processing that took place before the withdrawal.

To exercise any of these rights, please send a written request to [email protected] with the subject line "Privacy Rights Request", your registered username, and a description of the specific right you wish to exercise. bh88 will respond within 30 days. We may need to verify your identity before processing your request.

11Children's Privacy

The bh88 platform is strictly for adults aged 18 and over. bh88 does not knowingly collect, process, or store the personal data of any individual under the age of 18. If we become aware that personal data has been submitted by a person under 18, we will immediately delete that data and close the associated account.

If you are a parent or guardian and believe that your child has registered an account with bh88, please contact us immediately at [email protected]. We take the protection of minors extremely seriously and will act promptly on any such notification.

12International Data Transfers

In the course of operating the bh88 platform, certain personal data may be transferred to or accessed from servers or service providers located outside Pakistan. Where such transfers occur, bh88 ensures that appropriate safeguards are in place to protect your personal data to a standard equivalent to that applicable in Pakistan, including through the use of data processing agreements and standard contractual clauses where applicable.

bh88 does not transfer personal data to jurisdictions that lack adequate data protection standards without implementing appropriate contractual, technical, and organizational protections.

13Updates to This Privacy Policy

bh88 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our data processing practices, applicable law, or the features of the bh88 platform. The date at the top of this Policy indicates when it was last reviewed and updated.

Where changes to this Policy are material — for example, where we introduce a new purpose for processing your data — bh88 will notify you by email to your registered address or via an in-platform notification prior to the changes taking effect. Your continued use of the bh88 platform following such notice constitutes your acceptance of the updated Policy. If you do not agree to the updated terms, you should discontinue use of the platform and contact us to close your account.

14Contact & Complaints

If you have any questions, concerns, or complaints relating to this Privacy Policy or the way bh88 handles your personal data, please contact us using the details below:

• Email: [email protected] — subject line "Privacy Policy Enquiry" or "Data Protection Complaint"
• Live Chat: Available 24/7 on the bh88 Platform
• Response commitment: Initial acknowledgement within 48 hours; full response within 30 days

If you are not satisfied with bh88's response to your privacy complaint, you may have the right to escalate your complaint to the relevant data protection authority or regulatory body in your jurisdiction. bh88 will cooperate fully with any such investigation.